The Path of Least Resistance

28 Jun

I am always amazed at the self imposed roadblocks we entrepreneurs erect. These roadblocks can take many forms but all serve the same purpose- they prevent a majority of potential customers from becoming customers.

The human brain is engineered to do things, tasks, purchases as quickly and effortlessly as possible. Now,  I am not making the case that we do things rationally….that’s a whole other topic. For proof of how little time we have to capture customers, take a look at your website statistics, you may be surprised how little time people spend browsing all that content you labored over (usually less than 30 seconds).

Ever call a company looking to purchase something and the automated system makes you listen to all the different departments ahead of sales? That’s a major roadblock! We want simple, streamlined, access to your products and ideas.

Add an additional step or two and you just lost my sale…Think about your business from the customers standpoint…have you done everything possible to streamline the point of sale? Given that the avg debt per American is 20k, this may be a mute point, but for start-ups trying to gain traction- its worth thinking about! Cheers

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