Richard Branson Has Panache

28 Aug

“If you’re going to launch an airline in America, you need to make sure it’s far and away the best airline, and make sure you do it with panache and style and fun and flair, and really shake up the industry”  

“Your brand needs to make its mark, and making that mark means that when you go offer space travel or something, people will say they’d like you to be successful at that as well. So one thing leads on to another.” 

Richard Branson

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